CLIENT

Hyundai Motors

Published

May, 2011

MEDIA

Mass Media

ROLE

Advertising Art Director

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 New-vehicle retail sales in the second quarter were expected to be down from a year ago, according to a forecast by J.D. Power and LMC Automotive. The market was already struggling to catch its breadth since the financial crisis. Many of Hyundai customers are price-conscious smart purchasers. With my copywriter at the time, Joe Vu, came up with a provocative and engaging campaign that will catch prospective buyers’ eyes – the deal is so good you should “take advantage of us.“