CLIENT

Swiss Chalet

PUBLISHED

July, 2010

MEDIA

TV & Digital

ROLE

Advertising Art Director, BBDO

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Swiss Chalet is a popular Canadian chain of casual rotiserie chicken dining restaurants founded in 1954 in Toronto, Ontario. Swiss Chalet now has locations in most Canadian provinces.

Despite its long history of popularity among Canadians, the chain was struggling to attract younger demographics. To better engage with this segment, we have developed a campaign that revolves around 24-hr cable channel 208 (on Rogers) featuring never ending delicious rottiserie chickens.