CLIENT

Hyundai Motors

PUBLISHED

May, 2011

MEDIA

TV, Digital

ROLE

Associate Art Director

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Hyundai had a bit of a quality perception issue that they didn’t really deserve anymore. To dramatize the reaction people have to the new Genesis Coupe we traded one rare, dramatic sighting for another. A Super Bowl advertisement is an opportunity for a brand to make a statement about its mission. They are well aware that a 60-second Super Bowl commercial affords them an unprecedented level of access into the homes of millions of around the world. Airing during the Super Bowl broadcast we also drove people online to a wealth of content that showed our characters interacting behind the scenes of the commercial shoot.