The holidays are all about expressing gratitude, so there's no better time to thank our customers and fans for their continued support and loyalty. Every year, Mercedes-Benz sends out seasons greetings to over 900,000 addresses across Canada. To show our gratitude, we decided to reverse engineer the typical tree car-freshener and made air freshener for Christmas Trees to smell like one of our sexiest model, Mercedes-Benz SLK 350 AMG.

The response was incredible. We had 24,095 tweets about this holiday card and received 37% increase in traffic to our website in December when compared to the previous year.