Welcome!

A dedicated HCI researcher with 12 years of industry experience in the automobile, consumer, and digital products sectors. I specialize in developing innovative solutions that drive engagement and inspire action, focusing on understanding experiences from both material and cognitive perspectives. In this space, i** have compiled my work in advertising, user behavior research, and various personal projects.

I look forward to the opportunity to connect!

* I understand it can be troublesome to some (apologies in advance), but i spell my name in lowercase wherever possible. This idea first came about after i started reading the works of danah boyd. In her blog, she points out some historical, personal, and political reasons behind her choice. For me, i have two simple reasons: (a) to reflect my positionality (or reflexivity); and (b) to create a more inclusive space for others.

** I have always questioned why we only capitalize the first-person singular pronoun in English—why not "You," "We," or "They"? In fact, as boyd points out, English is the only widely spoken language that capitalizes "i," unless the word appears at the beginning of a sentence. As cliché as it sounds, our lives are becoming both easier and noisier with the advancement of libertarianism and network technology. In a world where competition and individuality are accelerating, i think it is important to step back and provide space for others to voice their opinions. There are just too many capital I's in the world at the moment, and we are slowly losing our ability to listen and provide space for others. So, i thought, why not start reducing my own individualization first? It’s all about creating an inclusive space. Thus, minimizing "I" is my active attempt to practice self-examination and awareness of my own belief system, positionality, judgments, and behaviors—questioning my own taken-for-granted reality and the privileges that I carry.