A joyful experience instantly makes us more engaged and feel fulfilled, offering opportunities to learn new things and make positive changes. I approach experience as a logical response to the diverse everyday conditions in which we live. This perspective of everyday conditions highlights the complex interplay between materiality (e.g. the availability and possbility of a technology), sociality (e.g. the social connections and the market trends) and individuality (e.g. the perceptions and individual agency).

This home is designed to serve two purposes:

1. Develop connections between my previous works — Advertising, UX and Construction for my own record keeping; and

2. To initiate a conversation with anyone who has similar interests — particularly with regards to construction of information, home and technology.

The notion that technology is developed in a “collective exchange of human and nonhuman properties” (Latour 1982 p.151) captivated my interest throughout my professional career. Six years ago, i pursued my academic career to expand my understanding of knoweldge media design principles and information science. 

After starting my career in advertising, i have moved to academia to further understand the relationship between technology and individuals (in both individual and group level) – what philosopher Bruno Latour calls “sociotechnical paradox.” Particularly, i explore;

• different paths to forecast the impact a technological object will have via the behaviour we adopt;

• the ways in which it abets our everyday practices;

• our everyday experience in an era defined by easy access to information and mediated interaction; and

• the experiences and perspectives that people with diverse backgrounds have with material objects.

In my work, i borrow a wide range of socio-technical approaches that holistically examine and design various human and non-human factors (e.g. technology and environment) exist in constantly shifting networks of complex relationships.

As of 2024 Spring, i’m working on two projects:

• Project ‘Kimm;’ to develop a repository database for my two Kim families (Kimhae Kim, 48th line of Yonghwan, and Kyungju Kim, 21st line of the King Muhyul) for the purpose of medical, memorial and financial purposes.

• Comprehensive user experience research method that combines both offline and online experience as a whole. Borrowing different theories and techniques to comprehensively illustrate

• ontology, data collection techniques and analysis

View my previous research projects →

Upon completion of my undergraduate’s degree in visual communication, i was given an opportunity to work on a number of global accounts from automobile to non-profit organization. My projects varied from delivering creative digital engagement solutions for specific user groups to developing Super Bowl campaigns to reach audiences on a massive scale. My strength in the industry is delivering coherent and creative campaigns across multiple platforms. It is all about giving people little bit of engaging and fun moments not shouting out loud about the brand.

View my advertising campaigns →